Google Play Commercial: Everything in One Place

Google Play Commercial: Everything in One Place

Google and the creative agency Studio G introduce us to the brand new redesigned Google Play.

The cool video shows a contraption, which is supposed to put all of your favorite entertainment in one place. The technical decision worked out beautifully – the one mechanism is capable of doing so many different functions. Google reliably functions as well only in a more modern fashion.

According to the producer Yovel Schwartz, the contraption that is being used in the film “did in fact work. It required five or six people to puppeteer on set, all of whom were also involved in building it.” The shoot actually required two cases–”one with the functioning guts and one slightly smaller one that we comped the mechanical innards into during post,” Schwartz says. “Most of what you’re seeing at its base is from a continuous take–take 15 to be precise, with the Rubik’s Cube section being stitched in from take 14.”

Watch this video and tell us what you think.

 

Credits
Agency: Studio G
Client: Google
Writer/Director: Jonathan Zames
Producer: Yovel Schwartz
Production Company: Studio G
Production Company: Camp Creative
Line Producer: David Dranitzke
Fabrication and Practical Effects: White Room Artifacts
Visual Effects: HOPR
Director of Photography: Adam Santelli
Art Director: Garret Lowe
Motion Control: Camera Control
Product Marketing Manager: Paola Veglio
Music Composition: Headquarters Music
Sound Design and Mix: Sound Lounge

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