Goodyear and Sao Paulo’s Y&R creatives have launched awesome three print ads.
The funny prints are simulated pictures presenting a ridiculous round vehicle. The title says: “If it’s not Goodyear, good luck”. The strange means of transportation are placed at the non-friendly environment: the road at rainy night, the dusty road, the narrow road on the cliff. If your vehicle is with the Goodyear tires, it is all right. If not – good luck to you.
See the smart and original ads below.
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Felipe Gall, Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Directors: Daniel Salles, Jose Neto
Copywriter: Samir Mesquita
Planners: Fernanda Flandoli, Flavio Proença
Client Team Director: Rui Moreira Luciana Guidi
Photographer: CGI Getty Images
Designer: Lars Erik Fisk
Print Producers: Elaine Carvalho, Flavio Zamboni
Account managers: Valeria Ordonhez, Claudia Menezes, Felipe Wanderley
Art Buyers: Monica Beretta, Stephanie Wang
Media team: Gustavo Gaion, Gabriela Ben David