Good Books Commercial: Metamorphosis

Good Books Commercial: Metamorphosis

The online bookseller Good Books that passes all its profits through to Oxfam and String Theory present graphic fiction story.

A very artistic commercial drags you into phantasmagorical life. The drop of ink turning into fascinating creatures – there is no way of telling what it is all about. You have to see its beauty yourself.

According to the creators, “This is an entirely fictional and completely unendorsed representation. [Though we humbly suggest Hunter S might have liked it.] They are devoted fans paying homage. No disrespect is intended.”

The commercial encourages to share the video because every cent they make supports charitable projects which provide water, sanitation, access to education and seeds sustainable agriculture across the world, in partnership with Oxfam.

Watch and share your opinion.

 

Credits
Concept by String Theory
Directed by Buck
Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Producers: Nick Terzich, Alyssa Evans, Emily Rickard
Coordinator: Ben Tucker
Associate Creative Director: Joshua Harvey
CG Supervisor: Doug Wilkinson
Animation Director: Steve Day
Art Director: Joe Mullen
Designers: Joshua Harvey, Joe Mullen, George Fuentes, Trevor Conrad, Jenny Ko, Jon Gorman
2D Animators: Joe Mullen, Harry Teitelman, John MacFarlane, Jamal Otolorin, Joshua Harvey, William Trebutien, Matt Everton, Taik Lee, Tristan Balos, Regis Camargo, Kendra Ryan, George Fuentes, Trevor Conrad, Jahmad Rollins, Matthew Wade
3D Artists: Jens Lindgren, Timm Wagener, Kai Wang, Joao Rema, Albert Omoss, Joshua Harvey, Christine Li, Kelsey Charlton, Ana Luisa Santos
Compositors: Nick Forshee, Alex Perry, Joshua Harvey, Joe Mullen, Moses Journey, Matt Lavoy, Jenny Ko, Helen Hsu, Elizabeth Steinberg, Adam Smith

Music and Sound Design: Antfood
Voiceover Artist: Thor Erickson

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