GoldieBlox and director Beau Lewis have released a lovely campaign recently.
The company makes a revolutionary job by creating toys for girls, who are much more than princesses. The videos feature young ladies engineering and building. The campaign also throws in some facts, that show to what extent girls’ are affected by old and superstitious social norms. Very progressive and inspiring!
Watch the videos and tell us your opinion about the campaign.
Director: Beau Lewis
Producer: Kimi Milo
Art Director: Susie Valegria
Sound: Aaron Brown
Sound: Pico Sound