GoldieBlox Commercial: Princess Machine

GoldieBlox Commercial: Princess Machine

GoldieBlox and director Sean Pecknold have made this exciting video spot for a revolutionary toy.

The new toy develops girls’ interest in building and engineering. The video features three young ladies, who are fed up with the pink princess stuff. Therefore, they constructed an incredible domino chain. An amusing manifesto song accompanies the video. Finally, the independent toy label founded by Debbie Sterling has pulled off the long awaited project!

Watch the spot and have a good laugh.


Client: GoldieBlox
Creative Director: Beau Lewis
Machine Creative Director: Brett Doar
Lyrics/Vocals: Raven
Executive Producer: GoldieBlox Inc.
Production Company: The Academy
Director: Sean Pecknold
Co-Director: Zia Mohajerjasbi
Executive Producer: Harry Calbom
CEO: Debbie Sterling
Production Designer: Jason Puccinelli
Editor: James Lipetzky
Assistant Editor: Jesse Richard
Post Producer: Stacy Paris
Line Producer: Mark Campbell
Production Supervisor: Sarah Archuleta
Steadicam: Ari Robbins
1st AC: Canh Nguyen
Gaffer: Osha Mattei
Key Grip: Michael Moeller
Swing: Bobby Bradshaw
Prop Master: Eric Lathrop
Art Intern: Chris Hannemann
Stylist: Alina Harden
Location Manager: John Schaunessy
Music: Pico Sound
Animation: Ed Skudder
Animation: Lynn Wang
Animation: Mike Holm

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