GMC Campaign: Draft Day 101 with Clay Matthews

GMC Campaign: Draft Day 101 with Clay Matthews

GMC and advertising agency DigitasLBi have released a new funny campaign recently.

The videos feature a professional football player Clay Matthews. The man is not only gorgeous, but funny as well. He delivers a tutorial of how to stay calm, control your emotions and how to answer the journalists’ questions. If you want to be a professional athlete, these tips will definitely get you there. Or at least make you laugh.

Watch the campaign and tell us if you liked it.


Agency: DigitasLBi, USA
Chief Creative Officer: Robert Rizzo
Group Creative Director: Marc Gottesman
Associate Creative Director: James Reiley
Art Director: Matthew Keltz
Copywriters: Graham Shepherd, Ryan Besch
Executive Producer: Ben Raynes
Producer: Jonathan Tompkins
Production: YayBig
Director: Sherwin Shilati
DP: James Laxton
EP: Adam Hendricks

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