Glaxo Smith Kline and advertising agency TBWA\London have launched this amazing anti-doping campaign due to the upcoming Olympics.
The video features Marlon Devonish. He is preparing for the ‘once in a lifetime’ race. The beautifully made video takes us to a little journey, where we can feel the emotions and tension of the athletes. Amazing comparisons make it an overwhelming experience.
The campaign also features British Olympians and Paralympians including Phillips Idowu, Beth Tweddle, David Weir, Graham Edmunds.
Watch the video and tell us if you liked it.
Advertising Agency: TBWA\London, UK
Executive Creative Director: Dede Laurentino
Creative Director / Copywriter: Fabio Abram
Creative Director / Art Director: Braulio Kuwabara
Chief Strategy Officer: Zaid Al-Zaidy
Strategic Planner: Jenna Hoyle
Group Account Director: Emma Massey
Account Executive: Kirsten Barnes
Head of Broadcast: Jason Ayers
Producers: Natalie Spooner, Gill Oglethorpe, Nicholas Kurs
Production Manager: Melanie McGee
Production Company: Outsider
Director: Scott Lyon
Producer: Zeno Campbell-Salmon
Editor: Art Jones at Work Film Editors
Post Production: Electric Theatre
Post Production Producer: Lee Pavey
Flame Artist: Giles Cheetham
Sound: Factory Studios
Sound Engineer: Anthony Moore