Gillette Video: Light It Up

Gillette Video: Light It Up

Gillette and Procter&Gamble have released this video that documents the amazing campaign they have organized.

In the video we can see the wonderful event made to support the USA athletes in the London Olympics. The spectacular show of light and water was held in Boston Harbor. 60-foot holograms of Tyson Gay and Ryan Lochte, as well as other athletes were shown. In the background we hear M83 “Steve McQueen“.

The event opened Gillette’s campaign „Get Started“.

Watch the video and tell us if you liked it.


Client: Gillette

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