GE Commercial: Measure

GE Commercial: Measure

GE and advertising agency BBDO from New York have made this impressive video simulation entitled „Measure“.

The ad features athletes in the action. As they are running, bicycling, swimming or rowing, a short glimpse of their muscles appears. As if the camera could see through. It, along with the finest GE technologies, is set against the human spirit, which cannot be falsified.

It is one of the three commercials from the Olympics campaign, since GE is the official sponsor of the event.

Watch the video and tell us what you think about it.


Client: GE
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Sr. Creative Director / Art Director: Eric Cosper
Sr. Creative Director / Copywriter: Michael Aimette
Director of Content: Regina Ebel
Producer: George Sholley
Music Producer: Rani Vaz
Production Company: Anonymous Content
Director: Brett Morgen
Director of Photography: Ottar Gunderson
Edit House: Crew Cuts
Editor: David Cornman

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