Gatorade Commercial: There is no small game

Gatorade Commercial: There is no small game


PepsiCo International is launching a new advertising campaign for its energy drink brand that turns the spotlight on amateur sports players. Created for Latin America, the “There is No Small Game” campaign for Gatorade celebrates the sporting spirit and passion that drives amateur players. The brand proves that it’s not solely reserved for professional athletes, as the game belongs to anyone who plays sport at any level.

Released: September 2009
Client: PepsiCo International
Brand name: Gatorade Sports Drink
Agency: CLM BBDO
Country: France


Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director: Lucie Valloton
Copywriter: Julien Perrard
Director: Matthijs Van Heinjningen
Agency Producer: France Monnet

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