Gatorade Commercial: Gatorade Has Evolved

Gatorade Commercial: Gatorade Has Evolved

Gatorade has launched a new TV commercial called ‘Gatorade Has Evolved’. The idea is that since the sport has evolved and requires more from the athletes, the hydration must evolve too. The spot shows the old times when athletes were drinking only water and in 1965 Gatorade created new hydration products that improved performance of athletes like Michael Jordan and Mia Hamm. And in 2010 Gatorade offers the G series drinks which were made working together with Usain Bolt, Dwight Howard, and Peyton Manning.

Credits:
Worldwide Creative Director: Lee Clow
Group Creative Director/Writer: Jimmy Smith
Creative Director/Art Director: Jayanta Jenkins
Creative Director/Writer: Donna Lamar
Digital AD: Jeremy Stabile
Executive Producer: Sarah Patterson
Senior Producer: Veronica Beach
Producer: Danielle Tarris
Associate Producer: Michael Gross
Assistant Producer: Matt Magsaysay
Group Planning Director: Scott Macmaster

Leave a Reply

Your email address will not be published. Required fields are marked *