Gatorade Commercial: Fun Race Machine

Gatorade Commercial: Fun Race Machine

Gatorade has launched an amazing commercial together with Thomas Inc. / Glider / Rhizomatiks co. from Japan.

It presents incredibly made running step. It is improved and provides arrayed 3D LED. The latter synchronizes with runners step pace and reflects it in a beautiful lighting. This treadmill machine is called “FUN RACE MACHINE”. We can participate in a unique sports activity that probably never has been done before.

Gatorade is a brand of food and beverage products for sports. In the advertisement below it presents its drink.

Watch this incredible ad and tell us what you think.


Agency : Thomas Inc. / Glider / Rhizomatiks co., Japan
Production : Taiyo Inc. / Rhizomatiks co.
Executive Creative Director: Shin Takaue
Creative Director + Art Director: Thomas Birkhahn
Creative Director + Copywriter: Kentaro Shihaku
Creative Director: Seiichi Saito
Director: Eiji Tanigawa

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