Gatorade Commercial: Float

Gatorade Commercial: Float

Gatorade has launched a new TV commercial for their new low-calorie drink from the ‘G series’. Visually the spot is very well made. Watching sports in slow motion is always interesting but the idea of this commercial isn’t very original. We’ve already seen famous athletes drinking various drinks, wearing various sportswear, etc. Gatorade could have worked a bit more with this spot. The soundtrack is not bad, though.

Credits:
Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Directors: Jayanta Jenkins, Donna Lamar
Copywriters: Donna Lamar, Steve Howard
Art Director: Jayanta Jenkins
Group Account Director: Mark Hansen
Account Director: Jiah Choi
Account Supervisor: Jaclyn Corr
Sports Marketing AE: Drew Haberkorn
Group Planning Director: Scott MacMaster
Sr. Planner: Martin Ramos
Jr. Planner: Angela Craig
Jr. Planner: Daniel Teng
Executive Producer: Sarah Patterson
Assistant Producers: Sofia Akinyele, Danielle Tarris
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Abilino Guillermo
Art Producer: Doğan Dattilo
Type Treatment: Tomato
Production Company: Smuggler
Director: Adam Berg
Executive Producer/Partner: Patrick Milling Smith
Executive Producer/Partner: Brian Carmody
Executive Producer/COO: Lisa Rich
Executive Producer: Allison Kunzman
Head of Production: Laura Thoel
Producer: Emma Wilcockson
Editorial: The White House
Post Producer: Justin Kumpata
Editor: Paul Hardcastle
Post Production: The Mill Los Angeles
Managing Director: Ben Hampshire
Producer: Enca Kaul
Lead Flame: Giles Cheetham
Sound Design: Lime Rohan Young

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