Gatorade Commercial: Fixation

Gatorade Commercial: Fixation

Gatorade and advertising agency TBWA/Chiat/Day Los Angeles have released a brand new awesome video ad.

The spot features Kevin Durant. The spot takes place during an important match between Thunder and Heat. Durant looses his chance against Dwayne Wade. However, that was just a bad dream, that cannot come true ever. Therefore, Durant does not take any chances and trains his brains out.

Watch this impressive ad and tell us if you liked it.


Agency: TBWA/Chiat/Day Los Angeles
CCO: John Norman
Client: Gatorade
Global Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
ACD/Writer: Gustavo Sarkis
ACD/AD: Renato Fernandez
ACD/AD: Guto Araki
Exec. Producer: Sarah Patterson
Producer: Katie Lambrecht
Assistant Producer: Garrison Askew
Prod. Co.: MJZ
Director: Rupert Sanders
President: David Zander
Exec. Producer: Kate Leahy
Producer: Laurie Boccaccio
Editorial: Rock Paper Scissors
Exec. Producer: CL Weaver
Head of Production: Angela Dorian
Editor: Kirk Baxter
Post Effects: The Moving Picture Company
Music: Amber Music
Sound Studio: Lime Studios
Sound Design: Barking Owl

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