Garnier Fructis and advertising agency Publicis from Zurich have released this funny print campaign.
The images promote shampoo and therefore depict gentlemen with their perfectly shampooed beards! The campaign has already earned Gold for Newspaper Advertising and Silver for Poster Advertising at the Art Directors Club Europe 2013 Awards so far!
The title says: For any hair type.
See the prints below and have a good laugh.
Agency: Publicis Zurich
Chief creative officer: Thomas Wildberger
Creative director: Grischa Rubinick
Art director: Tom Müller
Copywriter: David Luebke
Agency producer: Derya Derdiyok
Photography: Billy & Hells