Citroën has launched a new funny commercial to promote the new C3 which has a lot of fancy new features with fancy technology sounds.
This new Citroen C3 ad does not feature the car itself, but it’s quite successful in delivering the message. In funny and clever way Citroen reminds consumers that apart from performance and design, the standard equipment list is also something that requires attention.
This commercial highlights the fact that the new Citroen C3 is ‘loaded with specs’ among and shows a man which driving an old car without any technology sounds, so this guy starts making the sounds on own and pretend that he have all the sounds features in his car. Video and credits after the jump.
Released: March 2011
Agency: H, Paris
Executive Creative Director: Gilbert Scher
Creative Directors: Marco Venturelli, Luca Cinquepalmi
Art Director: Julien Doucet
Copywriter: Lilian Moine
Agency Producer: Ingrid Vasseur
Production Co: La Pac / Paris, France
Executive Producer: Fabien Roques
Director: Thorsten Herken
DP: Tim Pike
Editorial Company: Editors, Paris
Editor: Stephan Couturier