Fundacao Sos Mata Atlantica and advertising agency F/Nazca Saatchi & Saatchi have made this shocking video.
Animated one minute film demonstrates the cost of urbanization. It is like war: the wildlife is being destroyed for consumerist reasons. The organization draws our attention to the importance of the rainforest and its preservation. The metaphorical style of the cartoon is very eloquent and affective.
Watch this mesmerizing film and share your opinion about it.
Agency: F/Nazca Saatchi & Saatchi
Client: Fundacao Sos Mata Atlantica
Creative Director: Fabio Fernandes
Creative Director: Eduardo Lima
Creative Director: Theo Rocha
Head of Art: Joao Linneu
Copywriter: Thiago Espeche
Art Director: Fabiano de Queiroz
Planner: Jose Porto
Planner: Monica Bauer
Agency Producer: Gisele Campos
Production Company: Fulano Filmes
Director: Rene Sampaio
Director: Javier Lourenco
Animation: Flamboyant Paradise
Animation: Julio Azamor
Animation: Fulano Filmes