Fox Sports and director Mike Maguire have made this exciting suspense video ad.
The funny spot takes place during the very last minute of a football match. The tension between fans, athletes and commentators is growing. Suddenly, smoke starts evolve through Gus Johnson’s headphones. The Bomb Squad runs into the room. However, they are too late.
Andy Jones said: “To help build the tension in the spot, MassMarket added ever increasing amounts of smoke and sparks to the shots of Gus, building up to the big explosion”.
Watch the video and have a good laugh.
Agency: Fox Sports
Agency Location: Burbank Agency
EP: Jason Dodd
Agency Producer: Bill Battin
Creative Director: Robert Gottlieb
Production Company: Biscuit Films
Production Company Location: Los Angeles
Director: Mike Maguire
Executive Producer: Colleen O’Donnell
Producer: Laure Stevens
DoP: Matthew Lloyd
Production Designer: Alexis Ross
Editorial Company: Arcade Edit
Editorial Company Location: Los Angeles
Producer: Amburr Farls
Editor: Paul Martinez
Assistant Editor: Ryan Seegers
Post Production Company: MassMarket
Post Production Company Location: Venice CA
Executive Producer: Lexi Stearn
VFX Producer: Nick Fraser
VFX Supervisor: Andy Jones
Lead Compositor: Lane Jolly
Lead 3D Artist: Andy Jones
Compositor(s): Lane Jolly, Sven Dreesbachm, Gavin Camp Telecine
Colorist: Mark Gethin