Forza Horizon for Xbox 360 and advertising agency MacLaren McCann have released this cool video ad.
To celebrate the launch of a new Supercars game, the creatives decided to bring race into the real life. Aston Martin Vantage and Mercedes SLS AMG were used by Canadian Xbox to demonstrate the speed, style and electricity of the game. The streets of Toronto turned into a race track for a while.
Watch this exciting video and tell us what do you think about it.
Agency: MacLaren McCann, Toronto, Canada
Executive Creative Directors: Sean Davison, Mike Halminen
Group Creative Director / Art Director: Troy McGuinness
Group Creative Director / Copywriter: Cam Boyd
Agency Producers: Aimee DeParolis, Grace Lee
Account Team: Rizwan Devji, Dan Giusti
Production Company: Spy Films
Exec/Line Producer: Carlo Trulli
Director and Editor: William Barber
Colourist / After Effects: Jeromey Shannon / Edge Productions