Ford and advertising agency JWT from Australia have released this amusing video commercial.
The one minute ad promotes SYNC connectivity platform in Australia. Therefore, the creatives arrived with this amazing idea, which presents the art of listening to the music in your car. The ad features Australian music legend, John Farnham, who performs his hit “You’re the Voice”.
David Katic, general marketing manager for Ford Australia, said: “By bringing the SYNC platform to life with John’s iconic song, our goal was to catch people by surprise and get them to think differently about our brand. We hope it encourages people to learn more about it.”
Check out the video and tell us if you enjoyed it.
Client – Ford
Creative Agency – JWT, Melbourne
Executive Creative Director – Richard Muntz
Creative Directors – Brendon Guthrie, Tim Holmes, Jim Ritchie, Rob Beamish
Producer – Sherry Harvey
Business Director – Michael McConville
Senior Account Manager – David Noonan
Production Agency – The Sweet Shop
Director – Special Problems
Executive Producer – Wilf Sweetland
Producer – Tracy Proposch
Social Agency – Present Company
Client Director – Axel Moline
Managing Director – Marty Wirth
Digital Director – Arturo Escartin
Media Agency – Mindshare
Digital Agency – Wunderman
PR – Pulse