Ford presents its new technology that helps you park your car easily. Let the Pinball game begin!
In Paris it takes a master to fit into a smallest and rear parking space. It is like a pinball game – bumping into cars until you park yours. The biggest bumper is the winner who deserves of getting a new Ford’s parking assistant.
In its official site Ford claims: “We took this as an opportunity to promote Active Park Assist, a Ford Technology that helps even the worst drivers park their cars effortlessly”.
Watch this funny video, which was filmed in Paris.
Agency: Ogilvy & Mather Paris
ECD: Chris Garbutt
Executive Director, Digital & Brand Content: Fred Levron
CD: Thierry Chiumino
CW: Benjamin Dessagne
AD: Stephane Santana
Illustrator: Jeremy Bouchet
Illustrator: Kevin O’Connor
TV Producer: Antoine Bagot
Strategic Planner: Hadi Zabad
Production Company: Moonwalk
Director: Clement Beauvais
Post Production Company: Nightshift