New For Dummies series Christmas TV commercial.
The idea behind the advert was to create a light and humorous set of every day scenarios that the viewer may be familiar with. These scenarios are positioned around the tagline ‘there is For Dummies book for everyone this Christmas’ showing the depth and breadth of the For Dummies brand, ensuring that the viewer can relate to the concept that they may have bought a present for someone that they may not know how to use and will also buy a For Dummies book to help them with their new gift.
The For Dummies television commercial was a first for Wiley Media. They created the entire commercial in house, from the concept to the filming; editing and even the actors they used are Wiley employees.
Advertising Agency: Wiley Media
Client: John Wiley & Sons Ltd
Product: For Dummies
Director/Producer: Tom Deane
Director of Photography/Editor: Sam Bailey