Advertising agency Lowe has made this unexpected video ad For a Better Life in Prague.
The video raises awareness about the graffiti. The campaign features a mysterious guy, who goes out into the night and… washes the walls instead of painting them. People talk about his incredible technique and passion: he feels every particle on the wall and scrubs it off.
Watch the video and tell us if you liked it.
Agency: Lowe, Prague
Executive Creative Director: Julio Wallovits
Art Director: Ian Adams, Jan Koudela
Copywriter: Julio Wallovits, Stepan Tyller
Director: Matthieu Jorrot
Director of Photography: Jakub Dvorsky
Editor: Filip Malasek
Music Composer: Karel Havlicek
Production: Target Pictures/Paulo Da Costa