Footaction and advertising agency Y&R from New York City have released this amusing Christmas campaign.
The music videos feature lyrical R&B boy trio 2ME. The brand and the band promote a “healthy” egocentricity: enough with friends, girlfriends, boyfriends and parents! You should take care of yourself, as well.
However, do not take is too seriously: you will soon find out that these guys push it too far with that bubble bath and portrait of a girl, making it a satirical campaign.
Watch the videos and share your opinion about them.
Agency: Y&R, New York, USA
Chief Creative Officer: Jim Elliott
Group Creative Directors: Andrew McKechnie, Marc Sobier
Art Directors: Jon Leachman, Matilda Kahl
Copywriters: Viktor Angwald, Lorelei Bandrovschi
Executive Director of Production: Letitia Jacobs
EP Music & Creative Content: Jessica Dierauer
Executive Producer Digital Content: Sosia Bert
Producer: Veronica Reo
Director: Tobias Perse
Production Company: F360
Executive Producers: Shelby Ross, Peter Friedman
Editorial: Cosmo Street Editorial
Editor: Aaron Langley
EP: Maura Woodward
Producer: Heather Richardson
Additional Post: Switch FX
Music: Black Iris
Creative Directors: Daron Hollowell, Justin Bailey
Creative Supervisor: Jonathan Fuller
Executive Producer: Jenny Hollowell
Producer: Jeff Carver
Composers: Cam DiNunzio, Justin Bailey