FNTP and advertising agency W Atjust from France have released this funny and affective video ad.
The video raises a question: what if a public works would stop? It turns out, there is no space for inspiring things – such as marathon – if there is no people building it. The video looks like a casual inspiring story of human will. However, its brilliant twist in the end is striking.
Watch the video and tell us if you liked it.
Agency: W Atjust, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Account Managers: Dominique Wood, Marion Salomon
Advertiser Managers: Corine Le Sciellour, Xavier Gandillot
Director: Ivan Grbovic
Production Company: Wanda