Fiftyfifty and advertising agency Havas Worldwide from Düsseldorf have released this affective video ad.
The spot raises our awareness about how cold affects homeless people. People were invited to watch the movie in a theater with a turned off air heater. While the audience was shown a movie about homeless people, the blankets with QR codes were passed around. The donations were made instantly. Radiohead’s “Creep” cover is being played in the background.
Watch the video and tell us what do you think about the cause.
Agency: Havas Worldwide – Düsseldorf
Chief Creative Officer: Felix Glauner
Art Director: Patrick Ackmann
Art Director: Anika Weber