FIFA 2010 Commercial: How Big Can Football Get?

FIFA 2010 Commercial: How Big Can Football Get?

FIFA 2010

The new FIFA 2010 TV commercial starts pre-match with Wayne Rooney, Karim Benzema, Xavi, a host of other pro football players including Theo Walcott, Tim Cahill, Bastian Schweinsteiger, FIFA gamers, and football fans preparing to kick-off in locations all over the world. The intensity of their matches grows and the pace quickens, leading ultimately to huge celebrations, huge disappointments, and all of the emotions typical of Richter Scale-sized football matches. With gamers, pros, and fans all taking part, the campaign shows how FIFA 10 connects people throughout all levels of football and gaming culture.

The TV campaign from Wieden+Kennedy Amsterdam asks the question ‘How Big Can Football Get?’ The How Big Can Football Get campaign was inspired by the massive FIFA game play figures ( EA says two million FIFA games are played daily) and will include web films, an online football community, a documentary and other elements. The campaign encourages more people to join the football movement through the invitational proposition “LET’S FIFA” that has been carried over from the successful FIFA 09 campaign.

FIFA 10 will be available in stores across Europe from October 2nd 2009 and in stores throughout North America on October 20.

This advert debuts this weekend during the Manchester City v Manchester United match.

Also watch: Behind the scenes in Barcelona

Football World headed to Barcelona to meet famous footballers and get behind the action on this year’s barnstorming FIFA TV commercial.

Also watch: Behind the scenes in Manchester

Football World joins the second leg of the epic FIFA 10 TV ad shoot, and meet the likes of Theo Walcott and Tim Cahill.

Released: September 2009
Advertiser: EA SPORTS
Brand name: FIFA 2010
Agency: Wieden + Kennedy
Country: USA


Agency: Wieden + Kennedy
Executive Creative Directors: John Norman, Jeff Kling
Creative Directors: Edu Pou, Joakim Borgstrom
Art Director: Barney Hobson
Copywriter: Rick Chant
Producer: Cat Reynolds
Director: Johnny Green
Production Company: Knucklehead
Planner: Jonas Vail
Account Team: Jesse Long, Alex Bennet Grant, Patrick Garvey, Frederic Point
Business Affairs Manager: Barrie Williams

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