Fiat and advertising agency Krow Communications have released this awesome music video that you must see.
The brand introduces its latest 500L vehicle with a spectacular ad campaign! See it, hear it – the mother rap track is overwhelming. And challenges all those humorless, young-fast-furious videos. The video went viral immediately.
“We hope that by dramatizing the reality of becoming a new mum in this way, we will raise a knowing smile from mums everywhere, and we are sure that they will recognize how the Fiat 500L can bring a touch of on-trend glamour into their lives”, Elena Bernardelli, marketing director, said.
Watch the video and have a good laugh. We certainly had!
Agency: Krow Communications, London, UK