Fiat has launched a new TV commercial in Turkey called ‘Legends’. It features four well known Fiat models which appear one after another symbolizing how Fiat successfully was competing in the market through the years. The song in the commercial is ‘Hit the Road Jack’ by Ray Charles and it also adjusts to the appearing cars and the time the cars represent.
Agency: TBWA Istanbul
Production Company: DEPO Film, Istanbul
Director: Martin Werner
Music: MassiveMusic / Jesper Gadeberg