Fiat Commercial: Immigrants

Fiat Commercial: Immigrants

Fiat and advertising agency The Richards Group have made this funny and cute commercial entitled „Immigrants“.

The video takes place at the beautiful sunny Italy. The sights are incredible and breathtaking. We see Fiat cars driving through these overwhelming places and old towns. Suddenly, all of them drive into the see. But instead of drowning, they swim to USA.

Olivier Francois, President and Chief Executive Officer – Fiat Brand Worldwide, said: “We are proud and thankful to be back in this country and we wanted to capture the viewer’s attention in a way that is impactful, visually-appealing and entertaining, while reinforcing our distinctive Italian origin”.

Watch the video and tell us if you liked it.


Agency: The Richards Group
Client: Fiat
Director of Broadcast: Greg Gibson
Art Director: Lynda Hodge
Writer: David Canright
Brand Management: Cassidy Moore
Brand Management: Chris Siminski
Business Manager: Sara Sax
Production: Supply & Demand Integrated
Director: Robert Logevall

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