Fiat 500 in the Spanish cinemas

Fiat 500 in the Spanish cinemas

Have you ever been in a single car together with two hundred other people? Well, movie lovers from Madrid and Barcelona had a such chance. Thanks to Fiat’s decision to promote the famous Fiat 500 in a different way. The idea is simple but genial – while the main projector is showing the “road movie”, a second projector on the ceiling is showing the famous sunroof of the car.

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