Funny Commercials World

WWF Earth Hour Commercial

RokasM — Wed, 10 Mar 2010 10:29:41 +0000

WWF has launched a new funny commercial for the Earth hour. They ask people to turn their lights off for one hour. The commercial shows a famous character Dart Vader telling a story about his life and his image problems because people think that he is a bad person. But during the Earth hour some darkness can help saving the planet. So he invites people to join him in the dark side at least for one hour.

Credits:
Advertising Agency: Germaine, Belgium
Account: Christina Lemahieu
Creative Director: Dirk Domen
Creatives: Jef Boes & Pieter Claeys
Photographer: Evert Thiry
Retouching: Chester @ The Livingroom
Director: Joost Wynant
Production Company: Pimpz.be
Producer: Hans Buyse
Production Leader: Sam Verhaert
Post production: Karel Vandezande
Website: Gonzales.be

Lexus Hybrid Commercial: Milestones

RokasM — Wed, 10 Mar 2010 10:06:00 +0000

One of the rule of brand positioning states: if you are first in the market, most likely you are also first choice in people’s minds. It means that you are the market leader and the competitors must position themselves in some other way to attract attention. Lexus with their new TV spot called ‘Milestones’ is trying to create an image of the Lexus brand as a first hybrid car maker in the market so whenever people would think about hybrid cars, the first brand that comes to their heads would be Lexus. And it’s a very smart move because while most people think that hybrid car technology is something from the future, Lexus is trying to show that their hybrid cars are on the roads for five years now so they know how to make a good hybrid car you can use everyday.

Credits:
Agency: Team One
Chief Creative Officer: Chris Graves
Group Creative Directors: James Hendry, Craig Crawford
Copywriter: Molly Grubbs
Art Director: Emily McDowell
Agency Senior Producer: Beth Hagen
Production Company: Anonymous Content
Director: Andrew Douglas
Visual Effects Company: Brewsterparsons
Flame Artist: Simon Brewster
Editorial Company: Butcher
Editor: Dave Hengar
Mixer: Bob Gremore
Music Company: Elias Arts
Composer: Johnathan Elias

Sony VAIO Commercial: The Rocket Project

RokasM — Wed, 10 Mar 2010 09:45:25 +0000

Nowadays, to promote a new computer it’s not enough to say all the numbers about its hardware and expect that potential buyers will be interested. Sony came up with an idea how to really deliver a message that their new VAIO laptops are fast and capable of anything. They took eight bright high school students and gave them new VAIO laptops to do a science project. Not just some project. They will build, test and launch a real rocket. Well, if you can make a rocket using Sony computers, it must be really good.

Credits:
Agency: 180 Los Angeles
Executive Creative Dir: William Gelner
Creative Director: Amir Farhang
Art Directors: Ryan Pocket Fluet, Jungshih Wang
Copywriter: Ben Barney
Designer: Kevin Will Chen
Head of Production/Managing Partner: Peter Cline
Senior Producer: David Emery
Digital Producer: Christopher Neff
Planner: Brit Browning
Account Director: Kelli Stam
Account Manager: Lauren Keeton
Web Site Development: Hello Design
Creative Directors: David Lai, Hiro Niwa
Associate Creative Director: Sung Hean
Design Director: Eunice Oh
Executive Producer: George Lee
Senior Project Lead: Barry Chiang
Technical Lead: Justin Blackwell
Production Co.: @radical.media
Director of Photography: Zoran Popovic
Executive Producer: Frank Scherma
Executive Producer: Justin Wilkes
Head of Production: Bob Stein
Producer: Andrew Fried
Story Producer: Amy Korngiebel
Casting Director: Aine Carey
Shoot Location: Los Angeles/Black Rock , NV
Date: 1/17 to 4/12/10
Editorial Co.: Outpost Digital
Editors: Ting Poo, Julie Ellison
Executive Producer: Liz Frisell-Mason
Assistant Editor: Chris Messina
Stock
Senior VP Corporate Marketing: Stuart Redsun
Director of Brand Messaging: Alberto Escobedo
Sr. Manager, Brand Messaging: Ken Byers

Tetrapak Commercial: Lightning

RokasM — Mon, 08 Mar 2010 11:47:45 +0000

Tetra Pak has launched a new funny commercial about a park ranger Roy Sullivan who is struck by lightning 7 times. So it’s only natural that Roy feels angry at the nature. The commercial sends a message that unless the nature has treated you really bad for a very long time, you don’t have any right to disrespect it. So you should do whatever is in your power to help the nature. And that, of course, includes buying your milk or juice in environment-friendly Tetra Pak cartons.

Credits:
Advertising Agency (Name, City, Country): Lowe Bull , Johannesburg
Agency website: http://www.lowebull.com and www.velocityfilms.com
Creative Director: Rui Alves / Eoin Welsh
Art Director: Chris Charoux
Copywriter: Matthew Berge
Director: Greg Gray of Velocity
Production company : Velocity

Migros Commercial: Respect

RokasM — Fri, 05 Mar 2010 13:00:10 +0000

Migros, the largest supermarket chain in Switzerland has launched a new TV commercial called ‘Respect’. The tagline says ‘Respect the nature and someday nature will return the favour’ meaning that the Migros does respect the nature and because of that they can offer good quality products.

The commercial shows a Sunday morning in a farm where all the animals respect their master a lot because they help each other to stay quiet in order not to wake him up.

Credits:
Advertising Agency: Jung von Matt, Zurich, Switzerland
Creative Directors: Alexander Jaggy, Michael Rottmann
Art Director: Fernando Perez
Copywriter: Livio Dainese
Director: The Vikings

Hornbach Commercial: Faces

RokasM — Wed, 03 Mar 2010 09:37:06 +0000

Home improvement store chain in Germany Hornbach has launched a new TV commercial called ‘Faces’. The idea is simple – to show face expressions men make when they work with various tools or other stuff that can be bought in Hornbach stores. But the visual execution of this idea is great. The faces are shown in slow motion which makes it both interesting and fun to watch. And it kind of makes you want to take a hammer and smash the wall.

Credits:
Agency: HEIMAT, Berlin
Production: STINK, Berlin
Executive Producer: Jan Dressler
Line Producer: Eva Pèrez
Director: Martin Krejci
DOP: Stepan Kucera
Editor: Guido Notari @ Damaso Queirazza, Mailand
Post Produciton: Tom Sparks, nhb studios, Berlin
Music & Sound-Design: Viktor Ekrtь @ SOUNDSQUARE, Prague

Volvo Ad Campaign: Drive Challenge

RokasM — Tue, 02 Mar 2010 08:32:40 +0000

Volvo has launched a new campaign in Portugal to promote their ecological and economical cal line Volvo Drive. Instead of showing some ordinary commercial they created a reality show or more like a test drive. Three Volvo C30 cars with full fuel tanks were given to three chosen people to see how far they can go with one tank. The one who went farthest won the car. Every car was followed by a camera crew which sent live feed to a website so people could watch how the drivers are doing. Showing in this way that Volvo cars are economical was very successful because people saw real people going real distance with one tank. As a result, the sales in Portugal, as they say, went through the roof. And it’s probably true because now the fuel prices are getting higher and people need more economical cars. And if you see a car which can do almost 2000 km with one tank, you probably will want one.

Credits:
Advertising Agency: Fuel Lisbon, Portugal
Creative Team: Pedro Bexiga, Marcelo Lourenço, Paulo Perdigão, Gonçalo Viana
Creative Directors: Pedro Bexiga, Marcelo Lourenço
Approved By: Aira De Mello
Account: Marta Kadosh
Production Company: Mindshare
Editor: Will Mazzola
Digital: Euro Rscg 4d
Digital Developer: Ricardo Gavinhos

13th Street Commercial: Last Call

RokasM — Fri, 26 Feb 2010 14:21:18 +0000

A new TV channel for thrillers, horror and crime movies came up with really original idea how to reach its target audience. They created a horror movie and showed it in cinemas. Sounds simple, but the movie wasn’t ordinary. The idea is that one of the viewers in the audience receives a call from the main character in the movie and using voice recognition technology, the viewer can talk with the character and tell her what to do and where to go. So the movie becomes interactive, which means that the viewer can change it in real time. Sounds fun, doesn’t it? Watch the video below to see how it’s done.

Credits:
Agency: Jung von Matt, Berlin
Production company: Film Deluxe Berlin
Director: Milo
Executive Creative Director: Matthias Stiller
Executive Creative Director: Wolfgang Schneider
Creative Director: Andreas Henke
Creative Director: Christian Kroll
Creative Director: Peter Gocht
Art Director: Daniel Leverenz
Art Director: Marius Bell
Agency Producer: Julia Cramer
Concept: Andreas Henke
Production Company: Film Deluxe GMBH
Executive Producer: Glenn Bernstein
Executive Producer: Jurgen Krause
Producer: Katharina Strauss
Producer: Stephan Pauly
Line Producer: Marion Dopfer
Compositing: Daniel Kundrat
2D Artist: Daniel Kundrat

Drench Commercial: Mr. Memory

RokasM — Fri, 26 Feb 2010 14:04:59 +0000

Drench, a bottled water brand in the UK has launched a new interesting TV commercial featuring, as they say, world’s smartest pet, a goldfish called Mr. Memory. The commercial shows how the goldfish is put in a home-made maze to see if it can make through it and find a way out. When the Mr. Memory gets stuck and loses his way, the guy pours some more of Drench water to help Mr. Memory to think. It’s really funny and eye-catching commercial.

Credits:
Agency: CHI & Partners, London
Client: Drench
Creative: Wayne Robinson
Creative: Matt Colier
Director: Ulf Johnansson
Production Company: Smith & Jones

Orange Commercial: Triple Internet Package

RokasM — Fri, 26 Feb 2010 13:52:47 +0000

Orange has launched a new TV commercial promoting their triple Internet package for your laptop, cell phone and home. The commercial itself doesn’t show anything even close to the Internet or the features of the new Orange package. What it does show is a story about three boys who are grown in a farm. One of them starts selling flour, the other – eggs and the last one sells milk. And at some point of their lives they realize that some things are meant to be together. They unite and build a bakery. It’s a nice story which delivers the message that sometimes the package 3 in 1 is better than 3 separate products.

Credits:
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Copywriter: Paul Paszkowski
Art director: Ran Cori
Executive Client Director: Adam Avnon
Account Supervisor: Dikla Tzemach
Account Manager: Livnat Mizrahi
Head of Planning Group: Hila Tamir
Planner: Zohar Reznik
Office Producer: Marina Akilov
Production Company: Paradiso
Director: Ayelet Menachemi
Editor: Dadan Uziel
Post Production: Gravity