FedEx Commercial: Santa

FedEx and advertising agency BBDO New York have released this hilarious video ad lately.

The spot takes place at the FedEx room. The company offers its services even during the holidays. And it also offers a Santa service, which keeps your kids preoccupied, while you are talking to a manager. Or so this father thought?

Watch the funny ad and have a good laugh.

 

Credits
Agency: BBDO New York
CCO: David Lubars
Client: FedEx
ECD: Greg Hahn
ECD: Mike Smith
EP: Amy Wertheimer
Senior Creative Director/Art Director: Dan Lucey
Senior Creative Director/Copywriter: Tom Kraemer
Senior Creative Director/Copywriter: Chris Beresford-Hill
Exec. Music Producer: Rani Vaz
Prod. Co.: Smuggler
Director: Randy Krallman
DOP: Andrij Parekh
Sound Mix: Tom Jucarone
Sound Design/Editing: MacKenzie Cutler
Editor: Ian Mackenzie

There are 5 comments for this article
  1. Marcia Amos at 1:06 AM

    I do not understand the humor in the ad. Does the dad think the Santa is a child molester and that is why he does not want his child to tell the mom? What am I missing?

  2. Kelley at 1:30 AM

    I agree. It’s creepy. Especially him encouraging the daughter to hide it from her mother.

  3. Joan Smit at 1:45 AM

    Marica, you are not alone. The “ick” factor is off the charts on this one. Not funny. Not even close. the “Santa”/customer holding a prepubescent girl on his lap, between his legs? Really!?! Then the father telling his child to “not tell Mommy”? Who in their right mind would ever think this was humorous? Who got paid the big bucks to think this up? Warped, sick, and wrong on soooo many levels.

  4. anne at 6:12 AM

    Totally agree with Marcia, Kelley and Joan. I think the commercial sends the message that FedEx has child molesters in it’s waiting area. What poor judgment on FedEx’s part. I say, go to the UPS Store – at least they don’t run creepy ads hinting at child molestation. How do we let FedEx know how offensive this is?

  5. Teri at 3:21 PM

    I think many of you are overreacting on the ‘child molester’ thing. The commercial does not imply the red coated man is a molester. The humor, which I “get”, is that the man made a silly mistake and put his daughter into the hands of a total stranger. (For the sake of humor, it could have just as easily been a woman dressed a lot like Snow White).

    He doesn’t want to ‘mom’ to know – not because of any sinister molester issue – but because, again, he’ll catch heck for being a bad parent and handing his kid over to a total stranger.

    The ad is funny, but if your bent is to look at things for implied perversions, then perhaps you won’t get it.

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