f&easy along with advertising agency Ignited have released this amusing music video from their campaign.
The spot features a guy, who sings about the natural products, the brand produces. Of course, the most entertaining part is the name of the company itself: “f” is an abbreviation for “fresh”. The company has also released the outdoor prints as a part of the campaign.
Listen to the song and have a good laugh.
Agency: Ignited, USA
Director: Paul Boyd
Executive Creative Director: Jordan Atlas
Assoc Creative Director: Noel Woolfolk
Assoc Creative Director: Graham Simon
Assoc Creative Director: Chris Schott
Assoc Creative Director: Karin Djelaj
Account Director: Lauren Evans
Photographer: Steve Anderson
Lyrics: Jeff Marx
Lyrics: Julian Hornik
SVP Brand and Advertising Strategy: Mark Simmons
Senior Producers: Sam Helphand
Senior Interactive Producer: Kim Howe