Farmers Insurance Commercial: The Smart Hub

Farmers Insurance Commercial: The Smart Hub

Farmers Insurance and advertising agency RPA have released a new funny campaign recently.

The campaign “The Smart Hub” features amusing characters, who apparently are also the smart counselors about insurance. The first video features a guy, who sits quietly in his room, reading a book, when suddenly a cupboard falls on him. Apparently, there are more injuries waiting for him. The second ad depicts a video game, which turns sour for one player. The brand suggests to avoid injuries by choosing its service.

Watch the campaign and have a good laugh.


Agency: RPA
Chief Creative Officer: Joe Baratelli
Client: Farmers Insurance
GCD: Pat Mendelson
CD: Pete Figel
CD: Tom Hamling
AD: Cheston Kwan
CW: Josh Hill
Agency Executive Producer: Gary Paticoff
Agency Producer: Joshua Herbstman
Prod. Co.: Laundry
Director/CD: Tony Liu
Director/CD: PJ Richardson
Executive Producer: Michael Bennett
Head of Production: Eric Badros
Producer: Kirsten Noll

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