Faber-Castell and advertising agency Ogilvy from Singapore have released this bizarre video commercial.
The ad reminds a brutal video game, where a player has to find and shoot the running targets. What is unusual here, is that the targets are the letters. And the title says not to miss a word. That is exactly what a wonderful Faber-Castell highlighters do.
Watch this video and share your impressions about it.
Advertising Agency: Ogilvy, Singapore
Chief Creative Officer: Steve Back
Creative Directors: Juggi Ramakrishnan, Richard Copping
Art Director: Richard Copping
Copywriters: Juggi Ramakrishnan, Dan Barrett
Producer: Ali Loveday
Animation: Imaginary Friends Studio
Sound: The Gunnery