A new TV spot for Everlast Greatness Within campaign in Czech Republic is out. The commercial shows how a middle aged, at first sight, not very fit man who is late for bus is running through the city to get to the bus. Surprisingly he overcomes various obstacles and gets to the bus in time. The idea of the ad isn’t quite original and seen in many sports wear manufacturer’s commercials. On the other hand, the commercial is appealing and creates a good impression of the Everlast brand among their target audience.
Advertising Agency: Konektor, Prague, Czech Republic
Creative Director: Martin Charvat
Art Director: Jan Cabalka
Copywriter: Petr Nemecek