ESPN and advertising agency Wieden + Kennedy from New York have launched a new campaign about love for sports.
Have you ever thought that the expression “Fan for life” is a little shortsighted? The video introduces you the real fans for life and after life: the tendency to be buried in a coffin or with clothes that show love for sports. The true team spirit – literally.
The company has also released a longer version of the ad, that you can check out below.
Watch the videos and tell us what you think abuot them.
Agency: Wieden + Kennedy New York
Director: Errol Morris