Esch Cafe Commercial: A Good Smoke

Esch Cafe Commercial: A Good Smoke

Esch Café pulled off a brand new commercial campaign called: “There’s nothing like a good and long whiff of smoke”.

Print advertisements features world’s most famous politicians and dictators, all coupled: smokers with non-smokers. The prints present Castro vs. Kennedy, Churchill vs. Hitler and Groucho vs. Clark.

The campaign reflects its original cafe mark: a cigar. It represents a place where you can enjoy a cup of good coffee and a good smoke.

Tell us what you think about the prints.

esch-cafe-commercial-castro-kennedy

 

esch-cafe-commercial-churchill-hitler

 

esch-cafe-commercial-groucho-clark

 

Credits
Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Director / Copywriter: Felipe Rodrigues
Art Director: Felipe Gomes
Illustrator: Estúdio Ícone
Published: March 2012

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