Equinox and advertising agency Wieden + Kennedy from New York have just released this new exiting video spot.
The gym chain has welcomed the New Year with a brand new campaign. It features people, who are in a good shape, therefore, get into all sorts of trouble. Because they look good and are capable, they use it to their best advantage. Some of them end up in a trunk, some are running naked with a bag (filled with money?), some, however, get arrested. Apparently, Equinox made them do it.
Watch the video and have a good laugh.
Agency: Wieden + Kennedy New York