English School from Brazil came out with this fantastic but rather radical print advertisement.
The commercial announces: “Make your English clear”. There are three different prints, featuring a rat, a sheep and a bear. But that is not all. The ad represents what happens when the language is not fluent: the essence of what you are saying becomes wrong and ridiculous. Therefore commercial includes such popular slippages as “sheep” instead of a “ship” or “chip”, “bear” instead of a “beer” or “beard”, “rat” instead of a “hat” or “hatch”.
A very creative way to ridicule those who need to improve their language and originally attract them.
See the prints below and tell us what you think of it.
Advertising Agency: dim&canzian, São Paulo, Brazil
Creative Directors: Michele Dim D’Ippolito, Guilherme Facci
Art Directors: Thiago Martinhão, Michele Dim D’Ippolito
Copywriter: Paulo Marcussi, Michele Dim D’Ippolito
Media Director: Marcio Canzian
Media Supervisor: Mauricio Belchior
Accounts: Marina Pardo, Cristiane Bender
Published: May 2012