English School Print Ads: Clear English

English School Print Ads: Clear English

English School from Brazil came out with this fantastic but rather radical print advertisement.

The commercial announces: “Make your English clear”. There are three different prints, featuring a rat, a sheep and a bear. But that is not all. The ad represents what happens when the language is not fluent: the essence of what you are saying becomes wrong and ridiculous. Therefore commercial includes such popular slippages as “sheep” instead of a “ship” or “chip”, “bear” instead of a “beer” or “beard”, “rat” instead of a “hat” or “hatch”.

A very creative way to ridicule those who need to improve their language and originally attract them.

See the prints below and tell us what you think of it.

sheep

bear

rat

 

Credits
Advertising Agency: dim&canzian, São Paulo, Brazil
Creative Directors: Michele Dim D’Ippolito, Guilherme Facci
Art Directors: Thiago Martinhão, Michele Dim D’Ippolito
Copywriter: Paulo Marcussi, Michele Dim D’Ippolito
Illustrator: Sattu
Media Director: Marcio Canzian
Media Supervisor: Mauricio Belchior
Accounts: Marina Pardo, Cristiane Bender
Published: May 2012

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