Electronic Arts has collaborated with advertising agency Heat to promote the NCAA Football game.
The video is entitled “Son” and features a young guy as well as his dad. Son plays football on his computer. Since EA allows to put any football star in any other team, guy has made his Ohio team with Desmond Howard. The footballer, born in Ohio, later played for other teams. Therefore, when guy’s dad – huge Ohio fan – enters the room and notices this, the video takes an unexpected turn. You must see it yourself.
Watch the funny video and have a good laugh.
Advertising Agency: Heat, USA
Executive Creative Director: Steve Stone
Creative Director / Copywriter: Warren Cockrel
Associate Creative Director / Art Director: Anna Rowland
Senior Copywriter: Ben Salsky
Senior Art Director: Mark Potoka
Executive Content Producer: Brian Coate
Content Producer: Jonathan Matthews
Director of Account Services: Aaron Lang
Account Director: Eddie Garabedian
Business Affairs Manager: Russ Nadler
Production Company: Moxie Pictures
Director: Martin Granger