Easy Way Online Commercial: Pronunciation Game

Easy Way Online Commercial: Pronunciation Game

The language center Easy Way launched an online advertisement for foreign English students.

The video advertises Google’s speech recognition. Every English student can practice with it by saying a required word. Depending on their pronunciation skills a different reaction from a cartoon heroes arise. The video demonstrates the conversation between a white bear and an Eskimo, an alien and an astronaut, a stone age man and a dinosaur. The delightful music is playing in the background.

Watch this fun video and tell us if you think it would help students.


Advertising Agency: Loducca, Brazil
Chief Creative Officer: Guga Ketzer
Creative Directors: André Faria, Cássio Moron, Fábio Saboya
Creatives: Alex Adati, Raphael Franzini
Illustrator: Sérgio Filho
Account Services: Wilson Negrini
Published: April 2012

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