Dwyane Wade Starring As Agent D3 To Promote The Jordan Brand

Dwyane Wade Starring As Agent D3 To Promote The Jordan Brand

Miami Heats star, Dwyane Wade, moonlights as a superhero Agent D3, who seems to be made from part Tron and part Iron Man and a clear reference to our beloved James Bond, in the Jordan Brand’s latest commercial brought us by NIKE.

The commercial named Dominate another day is one of the most action packed sneaker commercials ever released. This video also makes clear references to this past offseason and Miami’s title hopes. In Wade’s quest to “bring the rings back to Miami”, Kevin Hart makes some clear allusions to the team and the competition:

“How did you get the king to the royal court?” – Bringing LeBron to Miami

The profiles Wade asked for:
Snake Charmer – Kobe Bryant aka the Black Mamba and the Lakers
The Illusionists – Orlando Magic
The Green Gang – Boston Celtics

So experience the ultimate hoops adventure as Agent D3 begins his quest to return the Rings to Miami:

The video ends at “TO BE CONTINUED” so we can only look forward to what may come just like the rest of the NBA Season.

Released: October, 2010
Client: Nike, Jordan Brand
Agency: Wieden + Kennedy, New York
Country: United States

Creative Directors: Kenzo Digital, Andy Ferguson
Copywriter: Andy Ferguson
Art Director: Kenzo Digital
Producer: Dan Blaney
Account Team: Julian Cheevers, Matt Ahumada, Kelli Hogan
Executive Creative Directors: Kevin Proudfoot, Jerome Austria
Agency Executive Producer: Gary Krieg
Business Affairs: Annemarie Cullen
Digital Agency: Blast Radius/Academy
Production Company: Biscuit Filmworks
Director: Noam Murro
Executive Producers: Shawn Lacy, Colleen O’Donnell
Line Producer: Jay Veal
Director of Photography: Simon Duggan
Editorial Company: Mackenzie Cutler
VFX Company: Animal Logic
Music: Atticus Ross
Sound Company: Trinitite Studios

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