Duracell and advertising agency Saatchi & Saatchi from New York have released this inspiring video spot recently, that has become an online hit.
The spot features Derrick Coleman from Seattle Seahawks. The athlete was born deaf – the video tells his story: the obstacles he had to overcome and the irresistible passion he has for sports. He was told to give up. But since he couldn’t hear, he didn’t listen. Derrick trusted his power and now Duracell is also adopting his motto.
Watch the video and tell us what do you think about it.
Agency: Saatchi & Saatchi New York
ECD: Peter Moore Smith
CD: Garrett Jones
CD: Billy Leyhe
Chief Production Officer: Tania LeSieur
Director of Content Production: John Doris
Senior Producer: Danny Miller
Senior Art Director: Nathan Wigglesworth
Senior Copywriter: Lincoln Boehm
Prod. Co.: Park Pictures
Director: AG Rojas
DOP: Linus Sandgren
EP: Mary Ann Marino
Line Producer: Gabrielle Yuro
Editing: Whitehouse Post
Sound Design: 740 Sound Design
Animation: Mass Market