DS3 and advertising agency Publicis La Maison have released this funny spot.
The commercial features Iris Apfel, who is a true inspiration. She is 94 years old and still a style icon! The fashionista speaks her mind about style and no rules, and having fun in life. No wonder she was picked to represent the brand. Who else could do a better job?!
Watch the video and have a good laugh.
Agency: Publicis La Maison, France
Chairman: Charles Georges-Picot
Design directors: Anne de Maupeou, Dimitri Guerassimov, Fabien Teichner
Creative director: Julien Conter
Copywriter: Rémy Aboukrat
Director of strategy: Nicolas Levy
Strategic planner: Séverine Bavon
Director of International Business: Alberto Scorticati
Account Director: Nathalie Do Dang Vinh
Press relation: Nathalie Roland
Account Executive: Thibaud Muratyan
Producer: Cleo Ferenczi / Prodigious
Film Production: Standard
Director: Jérémie Rozan
Producer: Julien Pasquier
Sound Production: Schmooze