Drench, a bottled water brand in the UK has launched a new interesting TV commercial featuring, as they say, world’s smartest pet, a goldfish called Mr. Memory. The commercial shows how the goldfish is put in a home-made maze to see if it can make through it and find a way out. When the Mr. Memory gets stuck and loses his way, the guy pours some more of Drench water to help Mr. Memory to think. It’s really funny and eye-catching commercial.
Agency: CHI & Partners, London
Creative: Wayne Robinson
Creative: Matt Colier
Director: Ulf Johnansson
Production Company: Smith & Jones