Dow Commercial: “Hopeful”, Olympic Video

Dow Commercial: “Hopeful”, Olympic Video

Dow – the chemical company – and advertising agency DraftFCB from Chicago have launched an Olympic campaign entitled “Hopeful”.

The video features a cute hedge-man that comes to an Olympic village. He is ecological: saves water, electricity. He tries to teach these habits others, as well. As for Dow – it support this “green dream” in London Olympics. There is no better place to spread good ideas as the international celebration.

Watch the video and tell us what you think about it.


Agency: DraftFCB Chicago
Director: Nacho Gayan
Producers: Malachy McAnenny, Toni Moreno
Director of photography: Jan Velicky

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