Dove and advertising agency Ogilvy & Mather Brazil have released another video from their magnificent campaign, which boosts self esteem.
Women were asked to describe their looks, while Gil Zamora – an FBI-trained forensics artist – was drawing them. Then other people described the same women, which resulted in two totally different images. Though women are seen as the confident careerists, they still are not adequate about their appearance. The experiment made some of the ladies cry.
Watch the video, spread the word and be proud of yourselves.
Agency: Ogilvy & Mather Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Roberto Fernandez, Paco Conde
AD: Diego Machado
CW: Hugo Veiga
Sketch Artist: Gil Zamora
Producer: Veronica Beach
Junior Producer: Renata Neumann
Business Manager: Libby Fine
CEO: Luis Fernando Musa
Group Account Director: Valeria Barone
Account Director: Ricardo Honegger
Production Company: Paranoid US
Director: John X Carey
Executive Producer: Jamie Miller / Claude Letessier
Line Producer: Stan Sawicki
Director of Photography: Ed David