Dove and advertising agency Ogilvy & Mather from London have released this awesome video ad.
As you know it, Dove encourages women to feel beautiful and confident about themselves the way they are. This spot features many women, who are afraid of the camera, because they supposedly do not look good enough. They are compared to the little girls, who are always camera ready, because they simply are not concerned about how they look. Therefore, they look good all the time. The film has won Cannes Gold Lion.
Watch the spot and tell us if you liked it.
Agency: Ogilvy & Mather, London, UK
Chief Creative Officer / Executive Creative Director: Gerry Human
Creative Director: Christine Jones
Copywriter: Tom Smith
Art Director: Darren Urquhart
Agency Producer: Simon Stewart
Account Supervisor: Stephane Orhan
Advertiser’s Supervisor: Fernando Machado
Producer: Dave Knox
Director / Cameraman / Cinematographer: Everynone
Editor: Sam Gunn
Post Production: Finish Post
Music: Rose Murphy / Peek A Boo
Editing Company: Whitehouse Post
Production Company: Epoch